It's important to tweet with care. Twitter is a tight-knit community and you may lose followers if you only tweet about your latest deals on the Kia Optima in Irvine. Mix it up by posting links to articles or posts that you may think might be beneficial and interesting to your demographic.
Social media is a great way to interact with your existing customer base and even earn potential new ones. Another idea is to post photos of company events, birthday parties and interesting behind the scenes tidbits from the dealership.
Some experts even believe that a strong social media presence may even influence organic SEO rankings. So go ahead, Tweet away!