Thursday, September 27, 2012

Use Social Media To Sell Your Used Car

Many big businesses are using social media in order to promote their products and establish a brand following. Why not use social media the next time you're ready to get sell a used car? There are so many used cars available on the market; why not make you ad stand out from the rest by using social media in order to spruce up your marketing efforts?

Post On Facebook

If you have a large social network, you may want to announce that you are selling your vehicle on Facebook. Even if your friends aren't interested in the car, they may know someone who is.

Create A Youtube Video

One great way of making your used car ad stand out from the rest is by creating a video and uploading to Youtube. This will allow you to present your car from 360 degree angles and show off the interior as well as exterior in detail. If you're posting an ad on Craigslist you can also link to your video from your ad.

Tweet It

The beauty of Twitter is that others can retweet anything you Tweet. So go ahead and send a message into the Twitterspere about your vehicle sale. You can even post links to your online classified ad or Youtube video.

Friday, September 14, 2012

How Used Car Dealers Can Benefit From Social Media

 It's generally harder for used car dealerships to gain the trust of consumers versus other businesses. Luckily there are a few ways to change that perception.

Put A Face To Your Business

Social media can be used to put a "face" to your business and to give customers the opportunity to get your staff up-close and personal. You may want to post photos of office events or even employee birthdays. It's a great way to make your business seem more "personal" and "friendly".

Charity And Community Involvement

Do you sponsor any charities? Do you sponsor any local sports teams or athletics? Organize a monthly clinic for car owners? Getting involved with your community and posting about it on your site and various social media outlets makes you seem more approachable and trustworthy.


Another good idea is to record video testimonials of new car owners next to their purchases and post it on your Facebook, blog or site (with their permission of course). So why not give it a try next time and add a personal touch to your next Facebook or blog update?

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Wednesday, September 12, 2012

Do Car Dealers Need A Facebook Page?

Facebook pages are an integral marketing tool and businesses, including car dealers, would benefit greatly from having a social presence. Studies show that younger buyers are more likely to be influenced by social media before making a purchase.

The photo album section is a great place to show off your inventory. For example, if you own a Honda Atlanta dealership, why not post photos of the new Accord or Civic? You can also post photos of your staff and perhaps even company holiday parties. Sponsor any local events and charities? Take a few pictures and write about it on your Facebook.

Update your Facebook page regularly with specials and deals. You can also post links to automotive news and articles that you think may be interesting. Why not offer a special deal made only available to your Facebook followers? This is a great way to get new followers and to keep your current friends from checking your page from time to time. Don't forget to post a link to your dealer website from your Facebook.

Social media is definitely here to stay. A Facebook page is one of the easiest ways to establish a presence on social media sites. It doesn't require a ton of maintenance; you could easily have an intern update it a few times a week.  

Thursday, September 6, 2012

Ford Takes A Proactive Socia Media Approach

Most businesses are eager to address consumer concerns via toll free phone number or if they are criticized in a Yelp business review. What about taking a more proactive stance? Ford Motors is doing just that. The automotive giant has a dedicated team of employees whose sole task is to seek out concerns or questions about the brand posted on internet forums and social media accounts. It's a very innovative and direct approach that seeks to fix minor issues before they become a big issue.

You don't have to be a corporate giant in order to take such a proactive stance. Sign up for Google Alerts; this free service will notify you every time your brand is mentioned online. You can also use the search bar on Twitter in order to search for your company name. Reaching out to customers shows shows initiative and may earn you future business.

Visit St Louis Ford for great deals on Ford cars in MO.

Tuesday, September 4, 2012

How car Dealers Can Market On Twitter

Does your car dealership have an account on Twitter? If you don't you may be missing out on major traffic and possible sales. For starters, Twitter allows you to post a link to your dealer website which means an increase in unique visitors. Second, Twitter is a great platform that can be used to showcase your best-selling models or even any special sales events you may be having. Why not also tweet about any community charity or community events you may be sponsoring?

It's important to tweet with care. Twitter is a tight-knit community and you may lose followers if you only tweet about your latest deals on the Kia Optima in Irvine. Mix it up by posting links to articles or posts that you may think might be beneficial and interesting to your demographic.

Social media is a great way to interact with your existing customer base and even earn potential new ones. Another idea is to post photos of company events, birthday parties and interesting behind the scenes tidbits from the dealership.

Some experts even believe that a strong social media presence may even influence organic SEO rankings. So go ahead, Tweet away!