It's generally harder for used car dealerships to gain the trust of consumers versus other businesses. Luckily there are a few ways to change that perception.
Put A Face To Your Business
Social media can be used to put a "face" to your business and to give customers the opportunity to get your staff up-close and personal. You may want to post photos of office events or even employee birthdays. It's a great way to make your business seem more "personal" and "friendly".
Charity And Community Involvement
Do you sponsor any charities? Do you sponsor any local sports teams or athletics? Organize a monthly clinic for car owners? Getting involved with your community and posting about it on your site and various social media outlets makes you seem more approachable and trustworthy.
Another good idea is to record video testimonials of new car owners next to their purchases and post it on your Facebook, blog or site (with their permission of course). So why not give it a try next time and add a personal touch to your next Facebook or blog update?
Take a look at Used Cars Anaheim dealer for great prices on Ford cars in Orange County.