Most businesses are eager to address consumer concerns via toll free phone number or if they are criticized in a Yelp business review. What about taking a more proactive stance? Ford Motors is doing just that. The automotive giant has a dedicated team of employees whose sole task is to seek out concerns or questions about the brand posted on internet forums and social media accounts. It's a very innovative and direct approach that seeks to fix minor issues before they become a big issue.
You don't have to be a corporate giant in order to take such a proactive stance. Sign up for Google Alerts; this free service will notify you every time your brand is mentioned online. You can also use the search bar on Twitter in order to search for your company name. Reaching out to customers shows shows initiative and may earn you future business.
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